Hickory Farms
we rebuilt an iconic brand
When Hickory Farms began expanding their brand offerings they needed a reliable and trusted content partner. Acquisitions, innovations and new creative leadership required aggressive rebranding initiatives. Hickory Farms needed visual content, in photography and motion to help drive their new identity forward.
Bracket Studios focused on the story in the beauty of the food experience over the traditional gifting approach that came before. The result was a body of work that brought genuine connection between the products and the people who enjoy them. Through compelling story telling Bracket was able to show our love of food and celebration. Hickory Farms was able to enter new markets, introduce new brands and continue growing their existing customer base.
Melrose
we brought a fresh perspective
When Melrose first met Bracket Studios they were already a well established presence in the wholesale home decor and garden industry. Their sales were flat however and they searched for a fresh direction. Melrose had the product images they used to share with their retailers. But what they really needed was a new perspective. Bracket brought an aspirational approach that gave context and inspiration to Melrose’s wide variety of product with thoughtful, creatively minded location and studio photo plans. Products that had once only enjoyed mild sales, soon became best sellers.
Bracket also offered Melrose a vision of how retail spaces could best display the latest season’s line, building, elevating and protecting the brand. Today, Bracket’s imagery leads the visual identity for all of their catalog, signage and collateral pieces.
Sam’s Club
we showed speed and agility
Their need for topical marketing content is crucial to delivering these stories through social and other digital channels. Their velocity demanded a content partner that could quickly react to requests and also anticipate production issues with strategic problem solving and creative ingenuity. Bracket was able to engineer quick turn shoots with little notice and still elevate the visual integrity of the brand and the message. Freeosk continues to scale their business, reach new markets and tell their story with a reliable content partner in Bracket Studios.
